Directed by Joseph Kahn, the music video was shot entirely in black-and-white. The music video for "Dinero" was shot in April 2018. In the clip that surfaced online in December 2017, Lopez and Khaled could be heard discussing a concept for the video, with Khaled noting that "The video idea is gonna make the record even more crazier." Lopez said: "It's cinematic. It has those themes. I was just trying to connect it to the song where it's just not the typical reggae-ton, bachata, hip-hop video that everybody does all the time." It was released on May 24, 2018. Lopez sported 13 different looks and wore US$4.5 million worth of jewelry from Tiffany and Co. in the video.
Did You Know?
Lopez first previewed the song during her set at Calibash in January 2018, which took place at the Staples Center in Los Angeles. See more