The video was released on January 13, 2017, gaining 5.14 million hits in the first 24 hours, beating the record of Jay Balwin's previous hit "Bobo" single among all Spanish-language videos on Vevo. It was filmed in December 2016 in the neighborhood of La Perla and in the popular bar La Factoría in San Juan (the capital of Puerto Rico), and the director was Carlos Perez. The director previously worked with Luis Fonsi on the video "Corazón en la Gaveta" (2014) and also with Daddy Yankee in the clips "Gangsta Zone" (2006, together with Snoop Dogg), "Descontrol" (2010), "Ven Conmigo" ( 2011, together with Prince Royce) and "Moviendo Caderas" (2014, together with Yandel). Miss Universe 2006 Puerto Rican model and actress Suleika Rivera takes part in video. By July 28, 2017, the video was viewed by more than 2.8 billion viewers, and it became the most watched Hispanic video in the world.
Did You Know?
Ranked #29 on Billboard's list of the Best Music Videos Since 2000. See more
Featured in GMB Today: Episode #1.10