The music video features the band performing in a studio that used halogen lighting. It was directed by David Mallet and filmed at Elstree Studios, London in March 1989. In the Greatest Video Hits 2 DVD audio commentary, Brian May and Roger Taylor recall that Mercury's health was already quite bad when the video's shooting took place, and it was remarkable that it didn't show up in the video, with Mercury performing with all the energy he had. The video also marked Mercury's first public appearance with a beard to hide the kaposi's sarcoma blotches on his jawline, after shaving off his trademark moustache during the video shoot for The Great Pretender in February 1987.
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"I Want It All" is notably heavy and features themes relating to rebellion and social upheaval. See more
Featured in Queen in the 1980s