The video was directed by the French duo Julien Choquart and Camille Hirigoyen, together known as J.A.C.K. It was edited by Danny B.Tull, styled by B. Akerlund and choreographed by Megan Lawson. According to Madonna, she wanted to have a cinematic and storytelling aspect with the video adding that: The thing about that song, it's such a passionate song. I had to present it in a passionate way, and I used mythology to tell the story, with the story of the Minotaur, the matador, fighting for love. And the color red. And flowers. Horns, and death. And naked men. You know, the important things in life. I don't want to make every video the same. But I did love the richness of that video. To me it felt like a painting that came to life. That's what I was trying to do.
Did You Know?
Louis Virtel from HitFix called "Living for Love" as Madonna's "best video since 'Hung Up'". He found references to older Madonna videos, like "Express Yourself" in the "unusual choreography with all of its masculine posturing and grappling", "Take a Bow" with its bullfighting theme and playing on a familiar imagery from her career, and "Open Your Heart" during the sequences where Madonna fends off the Minotaur dancers. See more