The music video was directed by Alek Keshishian, who had previously directed the live performance versions of "Like a Virgin" (1984) and "Holiday" (1983). The music video portrayed Madonna singing the song in a stylized recording studio. Her look and style was compared to the imagery of the music video of previous single "Rain". The androgynous portrayal of Madonna smoking in the last shot, was appreciated critically for breaking gender barriers.
Did You Know?
Author Rikky Rooksby called the song as one of Madonna's biggest ever singles and a stronger cut. See more