Once Upon a Time (2011–2018)
4 user 4 critic

The Price of Gold 

Emma tries to help a young pregnant woman escape from the clutches of Mr. Gold, as flashbacks show when Cinderella made a regrettable deal with Rumplestiltskin.


David Solomon


Edward Kitsis (created by), Adam Horowitz (created by) | 1 more credit »




Episode cast overview, first billed only:
Ginnifer Goodwin ... Mary Margaret Blanchard / Snow White
Jennifer Morrison ... Emma Swan
Lana Parrilla ... Regina Mills
Josh Dallas ... Prince 'James' Charming
Jared Gilmore ... Henry Mills (as Jared S. Gilmore)
Raphael Sbarge ... Dr. Archie Hopper (credit only)
Jamie Dornan ... Sheriff Graham Humbert
Robert Carlyle ... Rumplestiltskin / Mr. Gold
Lee Arenberg ... Grumpy
Tim Phillipps ... Prince Thomas / Sean Herman
Jessy Schram ... Ashley Boyd
Meghan Ory ... Ruby Lucas
Ted Whittall ... The King / Mitchell Herman
Natalie Gibson ... Female Doc
Catherine Lough Haggquist ... Fairy Godmother


Emma tries to help a young pregnant woman escape from the clutches of Mr. Gold, as flashbacks show when Cinderella made a regrettable deal with Rumplestiltskin.

Plot Summary | Plot Synopsis


TV-PG | See all certifications »

Parents Guide:

View content advisory »






Release Date:

13 November 2011 (USA) See more »

Company Credits

Show more on IMDbPro »

Technical Specs


Sound Mix:

Dolby Digital



Aspect Ratio:

16:9 HD
See full technical specs »

Did You Know?


Cinderella is identified as just Ella, hinting at the true origins of her name being Ella who is covered in Cinders or Cinderella for short, making her name actually Cinder Ella. Cinders are also known as Ashes which leads to her Storybrook name of Ashley which could be taken as an adverb being used as an adjective to imply she too is covered in Ashes (Cinders). See more »


When Emma leaves the apartment to go looking for Ashley, she and Henry walk down the streets of Storybrooke, toward Emma's car. As Emma says, "Because I know", in the background, you can see a business called Steveston WineMakers. Steveston is the name of the Canadian town which doubles as the town of Storybrooke on Once Upon a Time. See more »


Rumplestiltskin: No one breaks deals with me, dearie - no one. No matter where you are, no matter what land you find yourself in, I assure you, I will have your baby.
See more »

Crazy Credits

The opening sequence gives a hint to the episodes main story line by showing a character or event happening in the dark forest underneath the title. See more »

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User Reviews

Golden episode
17 November 2017 | by TheLittleSongbirdSee all my reviews

When 'Once Upon a Time' first started it was highly addictive and made the most of a truly great and creative premise. Really loved the idea of turning familiar fairy tales on their heads and putting own interpretations on them and the show early on clearly had clearly had a ball. Watched it without fail every time it came on and it was often a highlight of the week. Which was why it was sad when it ran out of ideas and lost its magic in the later seasons.

"The Price of Gold" follows on after the very promising, if imperfect (understandably) start set by the previous two episodes and it is showing that the show is getting better and stronger with each episode at this point. It replaces "Snow Falls" as the best episode up to this very early point in Season 1. There is the odd cheesy moment still in the writing, which considering that the first season is always the one where everything usually takes time to settle. "The Price of Gold" is most notable for the development of Rumplestiltskin (always a high point of the show before but even more so now that he is the main focus) and does splendidly in that regard as well as continuing to develop the likes of Emma and Regina.

As to be expected, "The Price of Gold" is a very handsomely mounted episode, with settings and costumes that are both colourful and atmospheric, not too dark or garish and never cookie-cutter. It is photographed beautifully and there were some make-up that suited the characters perfectly and pretty good effects work. The music is haunting, ethereal and cleverly used with a memorable main theme.

Much of the writing is humorous and engaging and the story establishes the concept and intertwines and mirrors the real and fantasy worlds very well. Love the story development of Rumplestiltskin and what was done with him and Cinderella. The characters still maintain interest.

The acting continues to improve all the time. Ginnifer Goodwin is charming and Jennifer Morrison is coming into her own as Emma, while Lana Parilla has lost none of what makes her one of the show's better performers in the first place. Acting honours though go to Robert Carlyle clearly having a whale of a time as Rumplestiltskin.

Overall, great golden episode. 9/10 Bethany Cox

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