As the man known as the one who serves 'bacon & egg ice cream' and 'snail porridge', Heston Blumenthal coming in to revamp the Little Chef chain of restaurants scares many of the existing Little Chef front line staff. Before meeting with the company's new CEO Ian Pegler - the man who brought Heston in - Heston decides to eat at a Little Chef for the first time in twenty years to see what's on the menu and sample a wide array of the food. He can see why no one eats there anymore as the food tastes awful and the menu tries to please everyone but in the end succeeds in pleasing no one. After meeting with Pegler, Heston comes away more confused than ever in part because of information which Heston sees as important that Pegler will not divulge. Still continuing on with the project, Heston has his own goals for its success: don't alienate the existing customers, bring British back to the menu and bring excitement back into the brand. His first deadline is to come up with a new trial menu ...