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Ted Baxter Meets Walter Cronkite 

Ted launches an expensive publicity campaign in his never-ending quest to win a Teddy award.


Jay Sandrich


James L. Brooks (created by), Allan Burns (created by) | 1 more credit »

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Episode cast overview:
Mary Tyler Moore ... Mary Richards
Edward Asner ... Lou Grant
Valerie Harper ... Rhoda Morgenstern
Gavin MacLeod ... Murray Slaughter
Ted Knight ... Ted Baxter
Georgia Engel ... Georgette Franklin
John Gabriel ... Andy Rivers
Larry Wilde Larry Wilde ... 'Teddy' Presenter
Patricia Wilson Patricia Wilson ... 'Teddy' Presenter
Nanci Beck Nanci Beck ... Miss 'Teddy' Awards
Walter Cronkite ... Himself


After six consecutive losses, Ted is certain he's going to win the Teddy Award this year as best newscaster. His plan to win is to overexpose himself - which includes hiring Rhoda to come up with a marketing campaign - with all the extra public appearances making him look like a humanitarian, however inappropriate or insincere his sentiments are. Everyone is therefore looking forward to seeing Ted lose even more this year. Miraculously, Ted wins. He wants to capture everything about the historic night to be able to remember it forever. However, by the next day, Ted wonders why his world is no different than it was before he won the award. But a visitor to the newsroom, who is not there specifically to see Ted, may make him believe that today is just the start of the next phase of his rising broadcast career. Written by Huggo

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Release Date:

9 February 1974 (USA) See more »

Company Credits

Production Co:

MTM Enterprises See more »
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Technical Specs


Sound Mix:




Aspect Ratio:

1.33 : 1
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Did You Know?


The Teddy-nominated documentaries are "A Comet Named Kahoutek", "Watergate: Tempest in a Teapot Dome", and one that was produced by Mary, "Chimps and What They Can Teach Us". The successful reception of this documentary was talked about in the episode "Love Blooms at Hemples." See more »


Ted Baxter: If Cronkite can do it, Baxter can do it!
Murray Slaughter: And if Baxter can do it, a duck can do it!
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References The Exorcist (1973) See more »


Love Is All Around
Written and performed by Sonny Curtis
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User Reviews

Ted Takes Home the Bacon
18 February 2017 | by HitchcocSee all my reviews

Ted Baxter pretty much buys himself a Teddy Award. He does all kinds of questionable things on the air to catch the eyes of the Twin Cities media. When he prays on the air, there is a great scene with Mary interpreting what Lou means. Lou is so angry, fire is coming out of his ears. Ted wins the award and then becomes twice as insufferable as he was before. But his success is short lived because there are no job offers and little praise. The show ends with a visit from the person named in the title. Of course, Ted takes the opportunity to turn a potentially fine moment into a painful one. There are some great moments here, though it is an uneven episode.

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