Bewitched (1964–1972)

It's Magic 

Samantha assists a down-on-his-luck magician.


Sidney Miller


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Episode complete credited cast:
Elizabeth Montgomery ... Samantha Stephens
Dick York ... Darrin Stephens
Agnes Moorehead ... Endora (credit only)
George Tobias ... Abner Kravitz
Alice Pearce ... Gladys Kravitz
Virginia Martin Virginia Martin ... Roxie Ames
Cliff Norton Cliff Norton ... Norman the Waiter
Alice Backes Alice Backes ... June Foster
Hollis Irving ... Shirley Clyde
Jimmy Murphy Jimmy Murphy ... Floor Manager
Warren Parker Warren Parker ... Dr. Henry Clarke
Eddie Ryder Eddie Ryder ... M.C.
Walter Burke ... The Great Zeno


Not realizing that it is a thankless job until she accepts, Samantha is given the task of finding the entertainer for the hospital's fund-raising benefit show. Based on unsolicited advice from a stranger (a waiter who overhears her dilemma), Samantha hires The Great Zeno, a magician who has seen better days. He admits that he is no longer a good magician, and has relied on his beautiful assistant, Roxie Ames, to distract the audience with her on-stage charm to carry the show. Samantha realizes that he is no longer a good magician who has hit the bottle to drown his sorrows, and thus she feels sorry for him. But as Roxie has walked out on him and the act, Zeno can only do the show if Samantha acts as his assistant. Feeling more sorry for him during the act which initially goes poorly, Samantha can't help but use a little witchcraft to perform many of his tricks. As such, the show ends up being a hit and Zeno is given a spot on a television variety show. Darrin, knowing that Samantha ... Written by Huggo

Plot Summary | Add Synopsis


TV-G | See all certifications »






Release Date:

7 January 1965 (USA) See more »

Company Credits

Production Co:

Screen Gems See more »
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Technical Specs


Sound Mix:

Mono (Westrex Recording System)

Aspect Ratio:

1.33 : 1
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Did You Know?


The title came from the song "It's Magic" written by Jule Styne and Sammy Cahn and sung by Doris Day in her film debut, Romance on the High Seas (1948). See more »


Gladys Kravitz: Did you see that?
Samantha Stephens: I certainly did. It was almost like magic.
See more »

Alternate Versions

Also shown in computer colorized version. See more »

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