After bagging four Oscars last season, at prodigious cost, Netflix
will make the Motion Picture Academy a bunch of offers this year that it really hopes members can't refuse. And with big new competitors looming everywhere, the success of those offers matters to Netflix more than ever.
Last year, Netflix's Oscar hopes rested on a Spanish-language period arthouse film, a star-studded horror genre pic, and an anthology of pitch-dark comic Western shorts. This year, its awards candidates are more mainstream, more traditionally Oscar bait, and just more.
Ten films will get special theatrical releases of one to four weeks before debuting on Netflix, up from three such films last year. That will boost media attention both around each theatrical release and any ongoing awards success. It can't come at a better time for Netflix, with Apple TV+, Disney+
Max and other competitors on the way.