4.7/10
49
3 user 1 critic

Easy Does It (1946)

The cartoon is believed to be a propaganda film by Stokely Van Camp beans against Heinz. There is a strong reference to Heinz in the beginning of the film as, "that British [UK] brand." As ... See full summary »

Director:

Hugh Harman

Writers:

L.C. MacGlashan (original story), Robert Edmunds (screenplay)
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Cast

Uncredited cast:
Walter Tetley Walter Tetley ... Easy (uncredited)
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Storyline

The cartoon is believed to be a propaganda film by Stokely Van Camp beans against Heinz. There is a strong reference to Heinz in the beginning of the film as, "that British [UK] brand." As well as how unknown, unpopular, and not as strong if a product as Van Camp's.

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Genres:

Animation | Short

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Details

Country:

USA

Language:

English

Release Date:

January 1946 (USA) See more »

Company Credits

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Technical Specs

Runtime:

Color:

Color
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User Reviews

 
A Half-Hour Sales Pitch, Literally
14 September 2007 | by ccthemovieman-1See all my reviews

This may look like a cartoon because it's animated and starts off with a story, but it quickly reveals itself for what it is: a sales pitch for retailers to stock up on Stokely/Van Camp Foods.

The story involves an old small-grocery store owner, "Mr. Fuddle," who is an unhappy man. The "unknown" brands of products he's trying to sell at his store provide a bigger profit margin but no one buys them and he's in trouble with the bank. "Mr. Squeeze," the bank owner who looks like "Oil Can Harry" in the silent era with the long mustache, also wants Fuddle's daughter Anne for himself. If I get your daughter, your finance problem is solved, he tells the old man. The innocent sweet Anne is a woman in a predicament, and wants to help her father but she's in love with Joe, the good guy clerk of the store.

This is a half-hour "cartoon." The next 20 minutes is the sales pitch as "Easy Does It," a leprechaun-type little guys pops up out of nowhere, takes Joe on a time-travel back to the beginning of the Stokley/Van Camp company and how they became famous. We then how and why the company has the best products and why it pays retailers to stock name brands over unknown brands, blah, blah, blah.

The story finishes up back with the romance you know all will work out in the end thanks to those wonderful products of Stokley/Van Camp.

So - you've been warned: watching this is a total waste of a half-hour viewing time and why this is included in some of these DVDs (at least two I know of) as great unknown or banned cartoon is a mystery. The only thing it should be "banned" for is boredom.

I only give it points for the artwork, which is above-average for something like this, and the only reason I stuck with it all the way through.


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