Wizard-World had a family-friendly feel to it. Not that other Cons do not cater to families, but the layout of the booths, activities, and Cosplayers all seemed to reflect that feel. There were a good number of families there, many who came in Cosplay together, which was awesome to see the love of the genre passed down from generation to generation.
Continuing with the family-friendly tone, everything associated with the convention was on one floor, much like Hero's-Con, but in a smaller area. The set-up of the booths were sectioned into categories for the most part (comics, merchandise, clothing, gaming, celebrities, etc.), which were easy to navigate.