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Hollywood: Style Center of the World (1940)

Approved | | Documentary, Short | May 1940 (USA)
This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new ... See full summary »


Oliver Garver


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Complete credited cast:
Ann Morriss ... Mary
Naomi Childers ... Mary's Mother
George Lessey ... Mary's Father
May McAvoy ... Saleslady
Adrian ... Himself
Rest of cast listed alphabetically:
Lew Ayres ... Himself (archive footage)
Lionel Barrymore ... Himself (archive footage)
Wallace Beery ... Himself (archive footage)
Bruce Cabot ... Himself (archive footage)
Claudette Colbert ... Herself (archive footage)
Joan Crawford ... Herself (archive footage)
Nelson Eddy ... Himself (archive footage)
Clark Gable ... Himself (archive footage)
Greta Garbo ... Herself (archive footage)
Judy Garland ... Herself (archive footage)


This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in a recent movie. We then go to Hollywood and visit Adrian, MGM's chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features. Written by David Glagovsky <dglagovsky@prodigy.net>

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Documentary | Short


Approved | See all certifications »






Release Date:

May 1940 (USA) See more »

Company Credits

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Technical Specs


Sound Mix:

Mono (Western Electric Sound System)

Aspect Ratio:

1.37 : 1
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Did You Know?


This promotional documentary is featured on Warner Brothers' 2002 DVD (re-released in 2005) for The Women (1939). See more »


[first lines]
Mary's Mother: [on the phone] Hello? Oh, thank you Jim. Good to hear from you. Yes, I'll call her. Mary. She'll be here in just a minute.
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Crazy Credits

Costume Designer Adrian is identified by the narrator. See more »


Features Waterloo Bridge (1940) See more »


You Are My Lucky Star
Music by Nacio Herb Brown
Performed by studio orchestra
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User Reviews

Innocuous promotional short glorifies MGM glamor...
15 September 2008 | by DoylenfSee all my reviews

A small town girl wants to impress her date, so she goes to the town's fashionable store to buy a dress modeled after one that JOAN CRAWFORD wore in SUSAN AND GOD.

The influence Hollywood had on fashion is evidently far reaching--at least that's the point the short subject is trying to make. But it seems more like an advertisement for all the forthcoming MGM films soon to hit the theaters and takes a different direction after the first few minutes.

Clips from films like THE MORTAL STORM, ESCAPE, NEW MOON, ANDY HARDY MEETS DEBUTANTE, PRIDE AND PREJUDICE and many others are then flashed across the screen in an endless parade of future MGM product.

Adrian is seen at his drawing board, sketching the latest fashion--but it's primarily film clips and close-ups of MGM's parade of stars--"more stars than there are in heaven" says the announcer--that comprises the bulk of this promotional short.

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