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It Pays to Advertise! (1936)

Annonsera! (original title)
The son of a soap manufacturer start a competing business and use advertising to attract customers.


Anders Henrikson


Walter C. Hackett (play) (as Walter Hackett), Roi Cooper Megrue (play) | 2 more credits »




Complete credited cast:
Thor Modéen ... Soap Director Miller
Håkan Westergren ... Henry Miller
Åke Söderblom ... Ambrosius Bergman
Birgit Tengroth ... Mary Lind, Secretary
Valdemar Dalquist ... Oskar Fagerberg (as Valdemar Dahlqvist)
Anders Henrikson ... Adolf Fagerberg
Eric Abrahamsson ... Karlsson


A comedy about the power of advertising Henry Miller is a young man who doesn't have any goals for life. He lives on his father's money and spends them on girls, fancy dinners and parties. One day when he goes to his father's office, he meets a secretary, Mary and falls in love with her. She doesn't want anything to do with him, as she wants a man who is ambitious and working for his living. Henry's father, soap director Miller, overhears their conversation and makes a deal with Mary. If she can make Henry work, then director Miller will give her 10 000 SEK. Reluctantly, Mary agrees to go to dinner with Henry. As soon as he understands that she likes him, if only he's working, he makes great plans. He will go into the soap business, just like his father. He meets the advertising genius Ambrosius Bergman and they make up an aggressive plan to advertise the soaps. They just need some money... Written by Davidia

Plot Summary | Add Synopsis









Release Date:

19 August 1936 (Sweden) See more »

Also Known As:

Avertér See more »

Company Credits

Production Co:

Fribergs Filmbyrå AB See more »
Show more on IMDbPro »

Technical Specs


Sound Mix:

Mono (Aga-Baltic)

Aspect Ratio:

1.37 : 1
See full technical specs »

Did You Know?


Version of It Pays to Advertise (1931) See more »

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User Reviews

A comedy about the power of advertising
30 June 2006 | by DavidiaSee all my reviews

Åke Söderblom and Håkan Westergren plays two young business leaders, who sell an almost non-existing product, the 13-soap, through endless advertising.

This movie is very interesting, when you compare it to life of today. Evidently advertising a product in 1936 was very new, it was more important to have the products in stock. Now it's the other way around.

The best thing with this movie is to see how the actors interact with each other. Åke Söderblom and Håkan Westergren make great performances as the two young business leaders. But Thor Modéen is the biggest joy of the movie, as he does an unforgettable improvisation at the end of the film.

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