5.6/10
84
5 user 1 critic

It Pays to Advertise (1931)

To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a ... See full summary »

Director:

Frank Tuttle

Writers:

Ethel Doherty (adaptation), Walter C. Hackett (play) | 2 more credits »
Reviews

Photos

Learn more

More Like This 

Certificate: Passed Comedy | Romance
    1 2 3 4 5 6 7 8 9 10 5.1/10 X  

A Parisian descendant of Don Juan vows to stop philandering in order to win the hand of a virtous young lady with a disapproving father.

Director: Michael Curtiz
Stars: Frank Fay, Laura La Plante, Joan Blondell
Certificate: Passed Western
    1 2 3 4 5 6 7 8 9 10 6.1/10 X  

After gold shipments from a mining town have been hijacked, the three Mesquiteers buy a plane to fly the gold out. The owner of the shipping line brings in Eastern gangsters to thwart them.

Director: George Sherman
Stars: John Wayne, Louise Brooks, Ray Corrigan
Empty Saddles (1936)
Western
    1 2 3 4 5 6 7 8 9 10 6.3/10 X  

Finding a deserted cattle ranch, Buck buys it and turns it into a dude ranch. But Buck is quickly in trouble with sheep men who want the ranch and then with outlaws who kidnap the daughter of the wealthy Mr. Grant.

Director: Lesley Selander
Stars: Buck Jones, Louise Brooks, Harvey Clark
Drama
    1 2 3 4 5 6 7 8 9 10 7.9/10 X  

After falling pregnant to a pharmacist and refusing to marry, a young woman is thrown from her home and sent to a scrict girls' reform school.

Director: Georg Wilhelm Pabst
Stars: Louise Brooks, Josef Rovenský, Fritz Rasp
The 9th Guest (1934)
Certificate: Passed Drama | Horror | Mystery
    1 2 3 4 5 6 7 8 9 10 6.9/10 X  

Eight strangers are invited to spend the night in a penthouse apartment. After being wined and dined, a voice on the radio informs them that they will be murdered unless they manage to outwit the ninth guest: Death.

Director: Roy William Neill
Stars: Donald Cook, Genevieve Tobin, Hardie Albright
Drama | Romance
    1 2 3 4 5 6 7 8 9 10 6.1/10 X  

A wealthy New York socialite falls for and marries a cowboy while out West. Her father disinherits her, and after trying to make a go of it as a cowboy's wife, they agree to divorce and she... See full summary »

Director: Marion Gering
Stars: Gary Cooper, Carole Lombard, Helen Ware
Crime | Drama | Mystery
    1 2 3 4 5 6 7 8 9 10 6.1/10 X  

A beautiful showgirl, nicknamed 'the Canary', is a scheming nightclub singer. Blackmailing is her game and soon ends up dead. But who killed 'the Canary'. All the suspects who knew her had ... See full summary »

Directors: Malcolm St. Clair, Frank Tuttle
Stars: William Powell, Jean Arthur, James Hall
Drama | Romance
    1 2 3 4 5 6 7 8 9 10 6.2/10 X  

A young American girl visits Paris accompanied by her fiancee and her wealthy uncle. There she meets and is romanced by a worldly novelist; what she doesn't know is that he is a blackmailer who is using her to get to her uncle.

Directors: Richard Wallace, Edward Goodman
Stars: William Powell, Carole Lombard, Wynne Gibson
Certificate: Passed Comedy | Musical | Romance
    1 2 3 4 5 6 7 8 9 10 6.5/10 X  

A songwriter hires three chorus girls to show him the "underside" of big-city life.

Director: Victor Schertzinger
Stars: Charles 'Buddy' Rogers, Kathryn Crawford, Josephine Dunn
Miss Europe (1930)
Drama
    1 2 3 4 5 6 7 8 9 10 6.9/10 X  

Lucienne, typist and gorgeous bathing beauty, decides to enter the 'Miss Europe' pageant sponsored by the French newspaper she works for. She finds her jealous lover Andre violently ... See full summary »

Director: Augusto Genina
Stars: Louise Brooks, Georges Charlia, Augusto Bandini
Framed (1947)
Crime | Drama | Film-Noir
    1 2 3 4 5 6 7 8 9 10 7/10 X  

Mike Lambert, seeking a mining job, instead becomes the patsy for a femme-fatale's schemes.

Director: Richard Wallace
Stars: Glenn Ford, Janis Carter, Barry Sullivan
Comedy
    1 2 3 4 5 6 7 8 9 10 6.1/10 X  

The marriage of an advertising man is jeopardized when he gets a chance to sell a novel he's been working on and quits his job to concentrate on writing. In order to support the family, the... See full summary »

Director: A. Edward Sutherland
Stars: Richard 'Skeets' Gallagher, Stuart Erwin, Carole Lombard
Edit

Cast

Cast overview:
Norman Foster ... Rodney Martin
Carole Lombard ... Mary Grayson
Richard 'Skeets' Gallagher ... Ambrose Peale
Eugene Pallette ... Cyrus Martin
Lucien Littlefield ... Adams
Judith Wood ... Countess de Beaurien (as Helen Johnson)
Louise Brooks ... Thelma Temple
Morgan Wallace ... L.R. McChesney
Tom Kennedy ... Perkins
Marcia Manners Marcia Manners ... Miss Burke
Frank Coghlan Jr. ... Office Boy (as Junior Coghlan)
John Howell John Howell ... Johnson
John Sinclair John Sinclair ... Window Cleaner
Edit

Storyline

To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver. Written by frankfob2@yahoo.com

Plot Summary | Add Synopsis

Genres:

Comedy

Edit

Details

Country:

USA

Language:

English | French

Release Date:

19 February 1931 (USA) See more »

Company Credits

Production Co:

Paramount Pictures See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Mono (Western Electric Noiseless Recording)

Aspect Ratio:

1.37 : 1
See full technical specs »
Edit

Did You Know?

Trivia

One of over 700 Paramount Productions, filmed between 1929 and 1949, which were sold to MCA/Universal in 1958 for television distribution, and have been owned and controlled by Universal ever since. However, because of legal complications, this particular title was not included in the original television package and may not have ever been televised. See more »

Quotes

Rodney Martin: Listen, Father, I want to get married.
Cyrus Martin: Married? You don't actually mean that you want to marry this, er chorus girl, do you?
Rodney Martin: She isn't a chorus girl, Father. She's the star.
Cyrus Martin: I don't care what she is.
Rodney Martin: Well now wait a minute. Let's get this straight; I don't want to marry that girl.
Cyrus Martin: No? Well, then who is the girl? Who is she?
Rodney Martin: The girl?
Cyrus Martin: Why, certainly - the girl. You're not going to marry a polo pony, are you? Who is the little, gurgling, blue-eyed fool?
Rodney Martin: Well, now Father, she isn't a fool and she ...
[...]
See more »

Frequently Asked Questions

This FAQ is empty. Add the first question.

User Reviews

 
This thing is hilarious...
11 December 2016 | by AlsExGalSee all my reviews

...so don't believe the low rating.

Norman Foster plays Rodney Martin, playboy son to self made man Cyrus Martin (Eugene Palette), head of a soap company. Cyrus has paid 5000 dollars to his secretary, statuesque Mary Grayson (Carole Lombard), to make Rodney fall in love with her and therefore stop his silly publicity stunts that make dad look bad in the papers and go to work. Cyrus promises her another 5000 if the whole thing works out with Rodney being a serious working man.

Cyrus pretends to be outraged by the match, pretends to fire Mary, pretends to cut off Rodney without a cent if he goes through with any marriage to her, but it is all a ruse. But the ruse is about to get out of Cyrus' control.

Rodney meets up with slick publicity man Ambrose Peale (Skeets Gallagher), playing his usual mischievous part. Ambrose suggests they start on an advertising crusade for a product that doesn't even exist yet - "13 soap". It's named by Rodney and the name means "Our soap is an unlucky number for dirt". Rodney is determined to beat dad at his own business. So soon there are jingles, ads, billboards with pretty girls in bathtubs (this is the precode era - anything goes) all over town. But Rodney and Ambrose have spent so much money on making their product a household word they have nothing left to make a product with, much less pay the rent.

Cyrus is angry at the 13 Soap ads everywhere he looks, and a competitor accuses him of making his son's company a front for his own soap and withdraws from their mutual agreement not to get into advertising wars. Worse yet, Mary is falling for Rodney for real.

So Rodney has name recognition and no product and no money. Dad has a product, money, and no ad campaign. How will this all work out? Watch and find the humorous answer.

This is the beginning of Eugene Palette's grumpy roles, a type of character that he made famous in "My Man Godfrey" and "The Lady Eve" - the put upon self made man of industry with daffy relatives that don't know the value of a dollar. If you are expecting Carole Lombard the screwball comedienne to show up here, she has not found that persona yet. As for Skeets Gallagher, he was always fun whenever he showed up in early Paramount roles.

The only reason I can figure that this one doesn't have a higher rating is that the copy in general circulation is a poor print taken from old VHS tapes when it was shown on TV twenty or thirty years ago. That doesn't mean that the film is not clever and well done. I'd recommend it.


4 of 4 people found this review helpful.  Was this review helpful to you? | Report this
Review this title | See all 5 user reviews »

Contribute to This Page

Free Movies and TV Shows You Can Watch Now

On IMDb TV, you can catch Hollywood hits and popular TV series at no cost. Select any poster below to play the movie, totally free!

Browse free movies and TV series

Stream Trending TV Series With Prime Video

Explore popular and recently added TV series available to stream now with Prime Video.

Start your free trial



Recently Viewed