Umc’s Underdog Advantage: Inside the Streaming Battle for Premium Black Content

Umc’s Underdog Advantage: Inside the Streaming Battle for Premium Black Content
Long before what is now referred to as the streaming wars began, Robert L. Johnson, founder of Black Entertainment Television (Bet) and Chairman of Rlj Entertainment, announced Umc — Urban Movie Channel, Rlj’s proprietary streaming network. Officially launched in February 2015 featuring “urban-themed” series and movies, the service, which is now known only as Umc, is part of a suite of channels and streamers owned by AMC Networks, after the media company acquired Rlj in late 2018.

A direct competitor to the more recognized brand in Bet+, which launched just last fall, Umc might be smaller in comparison, but it’s a characteristic that makes them much more flexible and far less averse to taking risks, especially when it comes to programming decisions. Additionally, having a five-year head start has allowed them the time to work through kinks that typically come with being a pioneer, which arguably gives them a leg-up when
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