Songs for Screens: Synchs, Artist Cameos Help Super Bowl Music Market Finish Strong

  • Variety
Beyond the Kansas City Chiefs’ comeback, Super Bowl Liv offered few surprises in the way of ads — the vast majority of which premiered online days prior to the game to maximize the impact and brands’ multi-million dollar spend, which this year soared to as high as a record $5.6 million for 30 seconds of airtime on Fox.

Among the spots that premiered during or hours prior to the game, Jeep’s “Groundhog Day”-themed spot starring Bill Murray featured Warner Music’s “I Got You Babe” in a starring role, as had the movie, while Verizon premiered a teaser of a new Pearl Jam single,“River Cross,” in a subdued spot featuring voiceover from Harrison Ford. Perhaps most unexpectedly, rising rapper Ybn Cordae shared screentime with Martin Scorsese and Jonah Hill in Coke’s 60-second spot for Coca-Cola Energy, which also featured Cordae’s song “Rnp.”

In total, the Super Bowl was
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