The film was initially set up at Paramount. It has an A-list lineup of producers, including Martin Scorsese, Steven Spielberg, Emma Tillinger Koskoff, and Todd Phillips. Kristie Macosko Krieger from Amblin will also produce.
However, the project doesn’t sound like a commercial slam-dunk, at least not on paper. Younger generations likely draw a blank when Bernstein’s name comes up (if it comes up at all), and Spielberg’s re-make of “West Side Story” is already scheduled to come out in 2020. There’s also a Broadway revival of the show, signaling that we may have entered an era of peak-Bernstein. Having the project launch on a streaming service could help it avoid being judged merely on its box office performance. Netflix will give