For The First Time, YouTube Consumption Will Inform The ‘Billboard 200’ Albums Chart

Beginning next year, the Billboard 200 chart -- which tracks the nation’s most popular albums of the week based on a number of factors, including traditional album sales, and other digital-equivalent metrics -- will incorporate video and audio data from YouTube in making its calculations. The move marks a notable adjustment by the iconic charts tabulator and media brand, as video becomes an increasingly vital component of music consumption today.

The changes will take effect with the chart dated Jan. 18, which will reflect album sales and streams clocked between Jan. 3 and Jan. 9. That said, not every video will be incorporated into the Billboard rankings -- only officially licensed videos, meaning that user-generated videos will be excluded. In addition to YouTube, the Billboard 200 charts will henceforth integrate licensed video data from other platforms as well.

The Billboard 200, which formerly served as a pure sales chart, began integrating audio streams in Dec.
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