The film, about a Chinese American family who hide their aging matriarch’s cancer diagnosis from her, was scheduled to be released in China some four months after its North American commercial debut. Directed by Beijing-born bilingual director Lulu Wang, it first made a splash at Sundance in January before going on to earn $17.7 million in North American theaters.
The rights in China were picked up by ticketing agency-cum-distributor Maoyan, which had begun to use its significant promotional power to boost the film. Users of Maoyan’s ticketing app were at one point recently greeted with a three-second full-screen poster for “The Farewell” before being able to buy other tickets.
The company offered no explanation for the cancellation of Friday’s