A fluke in the calendar means November 22 corresponds with the massive post-Thanksgiving weekend in 2018. That should put this year at a major disadvantage. But the placement of two key films a weekend earlier gives a chance for parity or close, and a strong opening would be a good portent for the all-important holiday season.
For the fourth consecutive year, a Disney Animation Studio release will hit at Thanksgiving with a chance to break out as a major Christmas title as well. In 2013, “Frozen” grossed over $80 million (adjusted) for the weekend, and around $100 million for five days.