Warner Bros. Marketing Chief Blair Rich Reflects on ‘Joker’ Rollout: ‘We Always Believed in the Artistic Power of This Movie’

  • Variety
Warner Bros. Entertainment marketing chief Blair Rich sat for a thoughtful and candid conversation about the ups and downs of an eventful year at her studio on Wednesday, when the executive was honored with Variety‘s first-ever Marketing Visionary Award.

At the inaugural Visionaries Breakfast, presented by Spotify at the Sunset Tower Hotel in West Hollywood, Calif, Rich and the team she assembled for releases like “Joker,” “Shazaam,” “It: Chapter Two” and “Pokemon: Detective Pikachu” circulated with power players from fellow studios, agencies and the content space overall.

In a keynote conversation moderated by Variety editor-in-chief Claudia Eller, Rich reflected on the tumultuous road to bring Todd Phillips’ smash hit “Joker” to screen — a brooding and bleak take on Batman’s most notorious foe. Starring Joaquin Phoenix, the film is expected to cross $1 billion at the worldwide box office this week and earn the distinction of becoming the highest-earning R-rated film of all time.
See full article at Variety »

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