Nielsen Adds Amazon Prime Video to Svod Measurement, With Limitations

After two years of measuring Netflix viewing, Nielsen has now added Amazon Prime Video to the mix of subscription-streaming services it tracks — and with the same set of limitations.

Nielsen’s Svod Content Ratings originally launched in October 2017 with Netflix. According to the research firm, the addition of Amazon Prime Video measurement will let Nielsen’s clients better analyze their own content consumption on Prime Video as well as the total content lifecycle of competing media.

However, as with its Netflix metrics, Nielsen is looking at only a portion of Amazon Prime Video viewing. The company’s Svod Content Ratings
See full article at Variety - TV News »

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