BBC’s Little Mix Talent Show to Be Produced by Management Firm’s New Shingle, ModestTV

  • Variety
The BBC has confirmed its Little Mix talent show, which the pop band’s management firm, Modest!, will produce through a new banner, ModestTV.

“Little Mix The Search” will be exec produced by Andrea Hamilton, who has partnered with the management outfit to launch the new operation. Her entertainment show credits include “The Voice” and “Strictly Come Dancing,” the format known as “Dancing With the Stars” in the U.S. and internationally.

The Modest! stable of talent includes Little Mix, Olly Murs, Niall Horan, 5 Seconds of Summer and Katherine Jenkins.

Stefan Iriarte is creative director of ModestTV. He has worked at Objective, Cpl and Talkback, and his previous credits include “Big Star’s Little Star” and “All Star Mr. & Mrs.”

“Modest! Management look after some of the most popular and successful music artists in the business – whilst television has always been about talent, it’s more prevalent than ever and
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