Why Kids’ Programming Will Be a Major Battleground in the Streaming Wars

  • Variety
Why Kids’ Programming Will Be a Major Battleground in the Streaming Wars
When “Moana” left Netflix on Dec. 20, parents of little kids let out a collective wail of despair on Twitter and Facebook parenting groups everywhere. The phrase “ruined Christmas” was pointedly used in the streamer’s direction — sometimes facetiously, sometimes with the reflected ire of a preschooler who had awakened one morning to find her favorite movie unexpectedly wiped from the universe.

Overly dramatic? Yes. But even more dramatic is the fight for the next generation of television viewers, primed to expect their shows on demand and unlikely to have ever set eyes on a TV listing grid. As families consider which platforms best fulfill their television desires, the industry’s thirst for younger eyeballs (and parental cash) means that the forthcoming direct-to-consumer entertainment turf war is bound to draw blood from the wholesome realm of children’s programming.

In the linear world, viewership figures at ad-supported kid-oriented cable networks are pretty grim.
See full article at Variety »

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