Overly dramatic? Yes. But even more dramatic is the fight for the next generation of television viewers, primed to expect their shows on demand and unlikely to have ever set eyes on a TV listing grid. As families consider which platforms best fulfill their television desires, the industry’s thirst for younger eyeballs (and parental cash) means that the forthcoming direct-to-consumer entertainment turf war is bound to draw blood from the wholesome realm of children’s programming.
In the linear world, viewership figures at ad-supported kid-oriented cable networks are pretty grim.