Samsung Makes Bid to Keep Viewers From Skipping Fox Ad Breaks

  • Variety
Fox is hoping to knit together the seconds-long divide between a TV program and the commercials that support it.

During ad breaks for a few football broadcasts, tomorrow’s run of the Emmys and Wednesday’s season premiere of “The Masked Singer,” the network will kick off ad sessions with special show promos that display artistic renderings of various soon-to-launch Fox programs crafted by influencers using a Samsung Galaxy Note 10, which comes with an “S-pen” stylus. Among the Fox programs getting the sketch treatment are the first-responders series “9-1-1” and the popular music drama “Empire.”

“It’s not about the retail message. It’s not about a sale,” says Darren Schillace, executive vice president of marketing at Fox Entertainment, in an interview. “You are seeing an artist start to sketch something and you want to see what’s being drawn.”

Getting TV viewers to stick around for the commercials
See full article at Variety »

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