The pact will see Bad Robot, the production company that Abrams runs with his wife and co-ceo, Katie McGrath, make movies, shows, games, and other entertainment content for the company. On Thursday, the companies said that the wide-ranging agreement commences immediately and initially runs through 2024.
Abrams is held in such high regard for his ability to tell compelling stories and create and revive franchises that he drew interest from the likes of Disney, Apple, and Comcast. His team made it clear that any company interested in attracting his services would have to offer the ability to showcase Bad Robot on a broad array of platforms. They also were searching for a record-shattering pact. To that end,