Ayres, the Australian filmmaker who produced “The Slap,” will serve as showrunner and executive producer through Matchbox Pictures and Tony Ayres Productions. White will serve as co-producer and writer while Heyman will produce through Heyday Television with Tom Winchester.
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Brad Anderson (“The Sinner”) will serve as lead director on the series, with filming taking place in Melbourne. “Clickbait” is the first Netflix series to be filmed in Victoria and is receiving funding through state and federal incentive programs.