Alejandro González Iñárritu blasts ‘dictatorship of the algorithm’ on streaming services

The Mexican filmmaker floated the idea of a ‘Netflix Plus’ platform.

Oscar-winning Mexican filmmaker Alejandro González Iñárritu has lamented ‘the dictatorship of the algorithm’ in the selection of content for streaming platforms.

The Mexican director made his comments in a masterclass at Sarajevo Film Festival on Sunday August 18, talking about his career and giving his assessment of the film industry.

Speaking to Screen after the event, Iñárritu said Netflix fails to make the most of its content by not giving it an appropriate release.

“Netflix should understand some of their films should be released in cinemas,” he said. “That would
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