How Universal Is Reviving The R-Rated Comedy & Making ‘Good Boys’ Great At The B.O. With A $21M Opening – Sunday Update

  • Deadline
4th Update, Sunday Am writethru following Saturday Am post, w/updated chart: There isn’t a studio executive out there who would disagree: the weekend opening for Universal’s Good Boys –now at $21M this morning per Uni– is fantastic for the theatrical business. Saturday rang up $7.3M last night after Friday’s $8.3M, with $5.3M expected for today.

With comedies long-believed dead at the box office and gobbled up by streaming, here comes an R-rated raunchy one that shows the genre has a pulse. Yes, there was A Madea Family Funeral back in March that opened to $27M. But we’re talking original comedies here, and Universal can lay claim in the comedy drought that the genre is one of their core competencies. The studio owns the biggest original comedy openings of the past three years with Good Boys, Blockers ($20.55M), Night School ($27.2M) and Girls Trips ($31.2M). In
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