Sethi will oversee scripted comedy, drama and long-form series development in the newly created position of executive vice president, development and content strategy. She is also responsible for developing new content strategies for the network.
She will begin her new role on Aug. 19, reporting to ABC Entertainment boss Karey Burke.
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Sethi most recently served as director of International Originals at Netflix, overseeing the roster of originals for India and the Middle East. Prior to that, she spent two years at Freeform, where she worked with Burke on projects like “The Bold Type,” “Siren,” “Marvel’s Cloak & Dagger” and the “black-ish” spin-off “grown-ish,” among others.
She has also worked in development at NBC, Adam Sandler’s