‘Once Upon a Time in Hollywood': Will Sony’s Bet on Quentin Tarantino Pay Off?

  • The Wrap
‘Once Upon a Time in Hollywood': Will Sony’s Bet on Quentin Tarantino Pay Off?
While “The Lion King” is expected to stay No. 1 at the box office after its July record $191.5 million opening, the industry’s attention will instead be focused on Sony’s “Once Upon a Time in Hollywood,” a film seen by some analysts as a canary in the coal mine to see if original, stand-alone films driven by A-list stars and filmmakers can still thrive in the age of franchises.

In a little bit of life imitating art, Tarantino’s tale about a cowboy star being left behind in Hollywood enters theaters as the sort of film that once was considered a surefire moneymaker but is now becoming increasingly rare. Tarantino, who has a hardcore cinephile following, is the main selling point of this movie along with his loaded cast led by Leonardo DiCaprio, Brad Pitt and Margot Robbie. Only a few stars these days like Dwayne Johnson get their films promoted in such a manner,
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