Not this year. There are exactly two wide releases through the end of the month, school schedules be damned: Jon Favreau’s “The Lion King” this weekend, followed by Quentin Tarantino’s “Once Upon a Time In Hollywood.”
Clearly, the market perceives these titles as too big to compete. However, each also carries its own enormous burden.
Film box office is in a slump. It is down $250 million from last year, or about 7%. For the year to date, the drop is 9%, or $610 million. If both of these films perform at the high end of projections, we could end July with