Build-a-Bear Workshop Brand Build Begins With Warner Music Group Record Label

  • Deadline
Exclusive: Build-a-Bear Workshop is making a big foray into showbiz brand building. While the venerable Missouri-based concern that draws kids to build their own stuffed toys seems a natural to broaden into brand-obsessed TV and film properties as it evolves its retail operation into a more diverse business that includes original digital content, first big step will be in the record business.

Warner Music Group’s Arts Music division and Warner Chappell Music have entered into an exclusive global music partnership with Build-a-Bear Workshop. The label will be called Build-a-Bear Records, which the bear-maker sees as a strong opportunity to better connect consumers with its brand. The Build-a-Bear branded label under Arts Music will release original albums, singles, and playlists—including soundtracks from upcoming films, television shows, and digital shorts—as well as sign and develop artists and their releases. Warner Chappell Music will represent and administer publishing rights for
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