Mediaset España Launches Mediterráneo Brand, Reinforces TV Drama Production

  • Variety
Mediaset España, Spain’s top-rated broadcaster, is reinforcing its content strategy with the launch of new brand Mediterráneo to integrate its affiliate production companies, as it unveils a strong TV drama slate for the 2018-19 TV season.

With a €40 million-€50 million ($45.30-$56.60 million) annual investment, Me represents a key pillar for the Spanish TV fiction sector. Currently it has 12 series projects underway, totaling 150 hours of TV drama production.

Newest TV fiction projects takes in Aitor Gabilondo’s “Madres,” Verónica Fernández’s “Caronte,” and Curro Royo and Miguel Angel Fernández’s “Desaparecidos.”

Me’s ambitious TV drama pipeline announcement comes amidst a Spanish TV fiction boom, with a spectacular increase of local series production -from 6 to 14 for the period 2014-17 – and new players such as Movistar + and Netflix aiming respectively around 14 and 12 original series for next year.

The move also comes after Atresmedia, Me’s main rival at the Spanish free-to-air TV market,
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