‘The Predator’ Won’t Be Stopped By Hurricane Florence, Or Controversy, At Box Office

  • Deadline
‘The Predator’ Won’t Be Stopped By Hurricane Florence, Or Controversy, At Box Office
20th Century Fox’s sixth iteration of The Predator is expected to hit its tracking range between $25M-$30M at around 4,000 locations including Imax and Plf locations.

In the wake of buzzy promo blitzes at CinemaCon and San Diego Comic-Con, the film hit a bump in the road as it headed to Tiff last week and that was that director Shane Black cast a friend who was a registered sex offender. The convicted offender’s scene with Olivia Munn was cut last week. While studio marketing and PR executives fear this type of black ink in this day and age which can throw a film’s commercial trajectory off its tracks, many of those in distribution do not believe it will impact general moviegoers’ decision to see the $88M-budgeted R-rated sci-fi film this weekend. “It’s a matter that’s in Hollywood’s orbit,” said one non-Fox studio executive.

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