How the Wes Anderson aesthetic took over the world

‘Your barista’s favourite director’ is back with Isle of Dogs - but with his trademark twee ubiquitous in film, TV and fashion, he never really went away

The trailer for new movie Birthmarked is a strange thing, both quirky yet teeth-grindingly banal. Over a jingly-jangly soundtrack, Matthew Goode and Toni Collette play a studiously eccentric American couple who choose to bring up their children in studiously eccentric ways. Cue tears, cue laughter, cue a whole Pinterest board full of quirky references. It wants to be The Royal Tenenbaums; it’s more The Durrells, set to the Lumineers.

There is, of course, one man to blame for all this: Wes Anderson. Over two decades, the meticulous Rushmore auteur has helped spawn an entire sub-genre of American cinema, a landfill site chocca with handlebar moustaches, melancholia and tasteful alt-folk music. He has had a boggling influence over the rest of pop culture,
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