Where Did 'Alice Through the Looking Glass' Go Wrong?

Like a heroine tumbling through the rabbit hole, Disney took its own great fall this past weekend, as prospective tentpole Alice Through the Looking Glass coughed up a meager $34 million at the box-office in its opening days of release. A paltry sum in comparison to the $116 million opening weekend that Tim Burton's 2010 original "dark" fairy tale garnered, this sequel's poor showing registered as a sizable blip in Disney's ledgers. Floppier than the average flop, Disney's new folly provided industry competitors and common filmgoers several valuable lessons about how movies are made and sold.
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