ITV's main network increased its audience share last year for the first time since 1990, on the back of successful shows including Downton Abbey, Broadchurch and I'm a Celebrity ... Get Me Out of Here!
The channel had a 16.2% share of all viewing (including the ITV HD simulcast channel and ITV1+1 timeshift service) in 2013, compared with 15.7% the previous year.
The last time ITV's annual share of viewing grew, John Major was prime minister and the broadcaster dominated British television with shows such as London's Burning, Jeeves and Wooster and Minder, starring George Cole – and The Big Match was still must-see football viewing. At the time, there were still only four terrestrial channels and BSkyB's satellite service was in its infancy.
In 1990, ITV had a 44% audience share and Coronation Street was the most popular show on TV,