Surprise: 'Babies' has a $1 million Mother's Day

  • Hitfix
Surprise: 'Babies' has a $1 million Mother's Day
Focus Features' strategy of releasing its adorably precocious documentary "Babies" on Mother's Day weekend has paid off.  Original box office estimates had "Babies" taking in only $1.5 million in 534 theaters.  Certainly a good haul for a documentary these days and against competition such as "Iron Man 2."  However, when the actuals came in this morning, Focus discovered "Babies" had made over $1 million on Sunday alone for a new weekend gross of $2.1 million and a $4,040 per screen average.  Traditionally, Sunday is the slowest day of the moviegoing weekend so this is quite an achievement for the indie release....
See full article at Hitfix »

Similar News

Recently Viewed