Diego Luna and Gael García Bernal in "Rudo y Cursi"
Photo: Sony Pictures Classics
"Rudo y Cursi" is a sports movie for people who couldn't care less about sports. It's set in the world of Mexican professional fútbol, but very little soccer actually intrudes upon the story, which is a standard rags-to-riches tale energized by a pair of lively performances from its stars. Diego Luna and Gael García Bernal, longtime friends who broke out together in the 2001 hit "Y tu mamá también," play a pair of half-brothers stuck in the bumpkin flatlands of rural Mexico dreaming of fame and fortune, and the actors' loose, squabbling interplay lifts the film above the sturdy genre clichés on which it's been built. (Beyond reteaming Luna and García Bernal, the movie also reunited them with writer-director Carlos Cuarón, who cowrote "Y