By George Gent
New York Times
January 21, 1972
Daytime television is a woman's world of exquisitely prolonged suffering, greed, hate, abortions, betrayals and young and middle-aged love. It is a world with a seemingly endless fascination for some 50 million viewers who together make up a market of more than $300-million annually for which the three major networks battle tirelessly. For 17 years, the Columbia Broadcasting System has reigned supreme over that world without serious challenge. Until now.
The challenge, from the National Broadcasting Company and American Broadcasting Company, has sparked a frantic scramble at all three networks to further improve their ratings posture and has set off another round of the TV industry's favorite indoor parlor games - executive musical chairs.
The threat to C.B.S was best explained by Oscar Katz, the networks vice president of programs on the East Coast and a veteran daytime programmer.