“Good Boys,” which screened at 3,204 North American theaters, is a much-needed win for original comedies, a genre that’s been struggling at the box office as of late. The Seth Rogen and Evan Goldberg-produced movie is the first R-rated funny film to open in first place in three years (since 2016’s “The Boss”), as well as the biggest opening for an original comedy this year.
“The bottom line is the film is absolutely hysterical,” said Jim Orr, Universal’s president of domestic distribution. “Gene Stupnitsky and Lee Eisenberg knocked it out of the park. And [Rogen and Goldberg] are a brand and really own this space with a very difficult genre.