Scream Factory Films sets ‘Bloodsucking Bastards’ Us release

  • ScreenDaily
Scream Factory Films sets ‘Bloodsucking Bastards’ Us release
The genre theatrical imprint of Shout! Factory will open the film in select cinemas across top Us markets and on VOD on September 4.

Fran Kranz, Pedro Pascal, Emma Fitzpatrick, Yvette Yates

with Joel Murray and Joey Kern star in the Slamdance 2015 selection about of an office worker who learns a rival colleague is a vampire.

Brian James O’Connell directed from a screenplay by comedy pairing Dr. God and Ryan Mitts.

Fortress FeaturesBrett Forbes and Patrick Rizzotti produced in association with Brandon Evans of Maybe This Year Productions, Colleen Hard, and Justin Ware.

Shout! Factory has brought on Ruth Vitale of The Film Collective and Mj Peckos of Dada Films to handle the theatrical launch and Meyer Shwarzstein of Brainstorm Media for VOD roll-out.

Shout! Factory founders Richard Foos, Bob Emmer and Garson Foos made the announcement on Wednesday.
See full article at ScreenDaily »

Crowdtap's Quest To Measure Brand Influence In The Age Of Social Media

In a new age of advertising, why do we rely on metrics born of an era before Facebook and Twitter? Crowdtap wants to introduce a new metric, "Brand Influence."

Crowdtap, a company that helps brands engage audiences, thinks it has found a better way to measure the success of ad campaigns. Today, the company is issuing a report announcing a new metric, “Brand Influence,” that it claims offers a more accurate measure of a campaign’s success than traditional metrics born before the advent of social media.

At the same time, the Wall Street Journal today reported that ComScore and Nielsen would begin using a metric for Facebook ads more typically used in offline campaigns, a metric called "gross ratings points."

Why all the fuss over measuring ads? Advertising in any form has always been something of a game of dice. There’s a famous saying attributed to John Wanamaker,
See full article at Fast Company »

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