Research results released Monday show that China accounted for 37% of all admissions to European films outside of Europe itself. At the same time, the number of tickets sold to European movies in North America dropped from 29.8 million to 27.1 million in 2017, or 28% of the total. Latin America accounted for 24% of the European export market.
The Audiovisual Observatory said that a sizable year-on-year increase in admissions in China and ongoing decline in admissions in the U.S. were responsible for China becoming the biggest export market. Ticket sales to European films in the Middle Kingdom grew from 21.2 million in 2016 to 35.8 million in 2017.
“This occurred despite the fact that the Chinese market remains accessible only for a highly limited number of European films, fewer than 30 first releases, and does not (yet) offer