Netflix continues to refuse to share its ratings data, but Nielsen is moving forward with data of their own, reporting that the first Season 2 episode of awards contender “The Crown” averaged nearly 3 million viewers within the first three days of availability (December 8 to 10).
Taking all 10 episodes into account, within the first three days, “The Crown” averaged nearly 1.3 million viewers P2+ watching and close to 600,000 adults 18-49 viewers.
According to Nielsen’s Svod Content Ratings, “The Crown” skews older than some of Netflix’s other offerings and is also among the streamer’s most upscale shows. Per
the ratings service, half of “The Crown” audience was over 50 — outside of the adults 18-49 demo that advertisers covet (something the ad-free Netflix doesn’t need to worry about). Two-thirds of the audience within the first three days were over the age of 35.
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