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WALL·E (2008)

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3-D for All Disney Feature Cartoons
9 April 2008 (StudioBriefing)
All future Disney and Pixar animated features will be released in 3-D, beginning with next year's Up, Disney Animation chief John Lassiter said Tuesday. Speaking at New York University, Lassiter gave a rundown of the company's slate of animated features, which includes Toy Story 3 to be released in June 2010 (bearing the Pixar banner) and The Princess and the Frog to be released in December 2009 (bearing the Disney banner). Next up for the company is the Pixar-produced WALL-E, coming on June 27 and Disney's Bolt, set for November 26 (Thanksgiving weekend). Also included in the release schedule is the direct-to-DVD-and-Blu-ray release of Tinker Bell North of Never Land. But the film creating the most buzz is Disney's planned release of King of the Elves, based on a Phillip K. Dick short story, for Christmas 2012. In a statement, Lassiter said, "The thing I love best about my job is that I get to work at both Disney and Pixar with filmmakers who are passionate about their projects and who are the absolute best in the business. We're excited to be pushing the boundaries of 3-D and computer technology to tell our stories in the best possible way. At the same time, we're drawing on our past to emphasize memorable characters, original edge-of-your-seat stories, and believable worlds."

Pixar Smells a Rat -- In Disney's Marketing Department
4 September 2007 (StudioBriefing)
Although Disney/Pixar's Ratatouille crossed the $200-million mark at the domestic box office over the weekend, some Pixar executives are blaming Disney's marketing staff for failing to create a promotional campaign for the movie that would have pushed it into the top-five for the year, as Toy Story was in 1995 (No. 1); A Bug's Life was in 1998 (No. 4); Toy Story 2 was in 1999 (No. 3); Monsters, Inc. was in 2001 (No. 4); Finding Nemo was in 2003 (No. 2); The Incredibles was in 2004 (No. 5); and Cars was in 2006 (No. 3). According to Disney watcher Jim Hill, Ratatouille currently ranks eighth at the domestic box office and might wind up out of the top ten entirely by the end of the year. As a result, he says, Pixar execs are now overseeing the marketing campaign for the upcoming WALL-E, something that has apparently infuriated the Disney marketing staff. Hill quotes one unnamed studio insider as saying that Ratatouille "was a very difficult picture to sell during an incredibly competitive summer. ... They're now being complete bastards about the WALL-E trailer, insisting that only they know the proper way to promote their next picture. ... But that's okay. Let them call the shots on WALL-E's marketing campaign. Next year, they'll be the ones who'll be taking the fall when that Andrew Stanton film doesn't measure up to expectations."