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Made of Honor (2008)

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Was The Race(r) Fixed?
13 May 2008 (StudioBriefing)
Warner Bros. on Monday was being accused of cooking the books Monday after it turned out that their box-office estimate for the opening weekend of Speed Racer was way off the mark. The studio had predicted that the film would wind up with $20.2 million in ticket sales, putting it in second place. "It's far from the first time a studio with an underperforming pic has overestimated its Sunday gross and avoided an embarrassing third-place finish in Monday morning box office stories," Daily Variety commented today (Tuesday). The estimated figure, not the final one, is the one that receives the most play in the press -- if for no other reason than that Sunday is ordinarily a light news day. Few analysts had believed the studio's estimate, given the movie's weak showing on Friday and Saturday. (Weekend estimates include actual figures for Friday and Saturday and estimated sales for Sunday.) As things turned out, the movie debuted with just $18.6 million -- a figure that will no doubt cause heads eventually to fall at the studio, which reportedly spent $250-300 million to produce and market it. Taking over second place was the debuting romantic comedy What Happens in Vegas from 20th Century Fox, which wound up with $20.2 million, the same amount that had been forecast for Speed Racer. Meanwhile, the second weekend of Iron Man earned $51.2 million, more than the debuts of Vegas and Racer put together, keeping it in first place.

The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date): 1. Iron Man, Paramount, $51,190,629, 2 Wks. ($177,825,024); 2. What Happens in Vegas, Fox, $20,172,474, (New); 3. Speed Racer, Warner Bros., $18,561,337, (New); 4. Made of Honor, Sony, $8,116,323, 2 Wks. ($26,791,494); 5. Baby Mama, Universal, $6,225,790, 3 Wks. ($40,836,370); 6. Forgetting Sarah Marshall, Universal, $3,837,240, 4 Wks. ($50,781,745); 7. Harold & Kumar Escape From Guantánamo Bay, Warner Bros., $3,106,424, 3 Wks. ($30,667,308); 8 . The Forbidden Kingdom, Lionsgate, $2,169,323, 4 Wks. ($48,530,104); 9. Nim's Island, Fox, $1,463,622, 6 Wks. ($44,395,857); 10. Prom Night, Sony, $1,012,986, 5 Wks. ($42,785,107).

'Speed Racer' A Wreck On First Lap
12 May 2008 (StudioBriefing)
Warner Bros.' Speed Racer was barely able to go from zero to 20 -- $20 million, that is -- and could turn out to become one of the biggest box-office wrecks in history. Most analysts low-balled their predictions at around $30-40 million, a conservative figure in itself given industry estimates that it cost as much as $300 million to produce and market. Warner Bros. estimated that it would actually end up with $20.2 million, putting it in second place behind Paramount/Marvel Studio's Iron Man, which grossed $50.5 million in its second week.That extra $200, 000 may have been tacked on in a face-saving effort to put it ahead of What Happens in Vegas, which opened with an estimated $20 million to place third. Some box office trackers forecast that Speed Racer might well trade places with Vegas when final figures are released later today (Monday).

The top ten films for the weekend, according to studio estimates compiled by Media by Numbers: 1. Iron Man, $50.5 million; 2. Speed Racer, $20.2 million; 3. What Happens in Vegas, $20 million; 4. Made of Honor, $7.6 million; 5. Baby Mama, $5.8 million; 6. Forgetting Sarah Marshall, $3.8 million; 7. Harold & Kumar Escape from Guantánamo Bay, $3.2 million; 8. The Forbidden Kingdom, $1.9 million; 9. Nim's Island, $1.3 million; 10. Redbelt, $1.14 million.

Heavy Metal Plays Well At Box Office
6 May 2008 (StudioBriefing)
Moviegoers did not stay at home to play the latest Grand Theft Auto videogame over the weekend, as some analysts had predicted. Indeed the only grand theft evident was the one committed by Paramount/Marvel's Iron Man, which took in $98.6 million domestically over the three-day weekend, according to figures released Monday by Media by Numbers. The film averaged a stand-out $24,024 per theater. Nevertheless, it failed to meet the studio's expectations on Sunday. While it raked in $35.23 million on Friday and $37.35 million on Saturday, its Sunday receipts fell to $26.03 million. Sony's Made of Honor opened in second place with $14.8 million, while last weekend's winner, Universal's Baby Mama, slipped to third with $10.07 million. While, taken on its own, the total weekend box-office take of $150.7 million seemed impressive, it paled in comparison to last year's, when Spider-Man 3 debuted over the comparable weekend with $151.1 million alone. The overall box office was down 16.92 percent from last year. Since the beginning of the year, total revenue is down 3.4 percent, while attendance is down 6.1 percent.

The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date): 1. Iron Man, Paramount, $98,618,668, 1 Wks. ($102,118,668); 2. Made of Honor, Sony, $14,756,850, (New); 3. Baby Mama, Universal, $10,065,010, 2 Wks. ($32,062,480); 4. Harold & Kumar Escape From Guantánamo Bay, Warner Bros., $61,143,73, 2 Wks. ($25,369,337); 5. Forgetting Sarah Marshall, Universal, $6,059,920, 3 Wks. ($44,732,340); 6. The Forbidden Kingdom, Lionsgate, $4,187,897, 3 Wks. ($45,112,303); 7. Nim's Island, Fox, $2,677,543, 5 Wks. ($42,471,660); 8. Prom Night, Sony, $2,403,313, 4 Wks. ($41,350,731); 9. 21, Sony, $2,002,471, 6 Wks. ($78,959,237); 10. 88 Minutes, Sony/Tristar, $1,545,084, 3 Wks. ($15,368,925).

Moviegoers Turn 'Iron' Into Gold
5 May 2008 (StudioBriefing)
Box office analysts marveled at the weekend performance of Iron Man over the weekend as the superhero movie starring Robert Downey Jr. hauled in an estimated $100.7 million. The film earned nearly that amount -- $96.7 million -- in its overseas debut as well to bring its worldwide total to $201 million, including late-night screenings on Thursday. Adding to the industry-wide celebration was word that Sony's counterprogramming strategy -- pitting the romantic comedy Made of Honor opposite the superhero thriller -- also paid off, as the movie brought in $15.5 million. Nevertheless, the combined amount did not equal what Spider-Man 3 earned on its own a year ago, when it debuted over the comparable weekend with $151.1 million domestically. No one, however, expressed disappointment. Noting that Iron Man did better than expected -- Paramount, its distributor, had predicted it would make about $60 million; most analysts had forecast about $70 million -- Paul Dergarabedian, head of the box-office tracking firm Media by Numbers, told the AP: "This is certainly the shot in the arm the marketplace has needed."

The top ten films for the weekend, according to studio estimates compiled by Media by Numbers: 1. Iron Man, $100.7 million; 2. Made of Honor, $15.5 million; 3. Baby Mama, $10.3 million; 4. Forgetting Sarah Marshall, $6.1 million; 5. Harold & Kumar Escape From Guantánamo Bay, $6 million; 6. The Forbidden Kingdom, $4.2 million; 7. Nim's Island, $2.8 million; 8. Prom Night, $2.5 million; 9. 21, $2.1 million; 10. 88 Minutes, $1.6 million.

Movie Reviews: 'Made of Honor'
2 May 2008 (StudioBriefing)
The romantic comedy Made of Honor will be the only new film opening wide against Iron Man (which opened Thursday night) this weekend. Some critics seem to agree that it represents effective counter-programming. The New York Times's Stephen Holden remarks that the movie "adds tart satirical flavors to a cotton-candy formula without sabotaging the sugar rush." Roger Moore in the Orlando Sentinel comments that "fortunately ... [the movie] earns enough goodwill in a clever and sexy opening act to carry it through" to the end. Most other critics, however, suggest that it's merely another rendering of the 1997 film My Best Friend's Wedding, with a gender reversal, and one even compares it, unfavorably, with the classic The Philadelphia Story. He is the Toronto Star's Philip Marchand, who remarks that the audience is not likely to show much interest in the principal character, played by Patrick Dempsey. "Somewhere in the shades of Hollywood, the ghost of Cary Grant is shaking his head," Marchand writes. Kyle Smith in the New York Post calls Dempsey's character "a preening yet uptight jerk," and says that the outcome of the movie -- which character will wind up with whom? -- is never in doubt. "Still," he writes, "there was a certain amount of suspense in the air at the screening of Made of Honor: Would Tom and Hannah realize they're perfect for each other at the altar, or would I burn down the theater first?" Desson Thomson frames his review as if he were writing about a freeway accident. "Actors Patrick Dempsey and Michelle Monaghan are trapped in the wreckage of a bad romantic comedy. Observers suggest the vehicle in which they were riding was poorly engineered and believed to be constructed of cheap, recycled material. The severity of their injuries is unclear at this time."

Dempsey Signs Up As Face of Avon
2 April 2008 (WENN)
Patrick Dempsey has signed up as the face of a new men's fragrance for beauty giant Avon. The Made Of Honor star will front the as-yet-unnamed scent, which is set to be launched globally next year, in a deal reported to be worth $5 million over three years. Andrea Jung, of Avon, says, "We are thrilled to partner with Patrick Dempsey - an incredibly accomplished actor who has achieved such broad appeal because of his genuine authenticity, charisma and style. We're extremely impressed with both his on and off screen accomplishments, and have a shared commitment to giving back to communities in ways both big and small." Dempsey adds, "This is an extremely exciting opportunity for me to work with Avon - a brand I have long respected as a global powerhouse with a lot of heart and soul." But it won't be the first involvement with Avon in the Dempsey household - the actor's wife Jillian has served as the company's global creative color director since 2006.