'Coco' Hopes to Add Disney's Legacy at the Thanksgiving Box Office

'Coco' Hopes to Add Disney's Legacy at the Thanksgiving Box Office
One look at the Thanksgiving opening weekend records shows how important the holiday has been to Disney, which currently holds nine of the top ten three-day and five-day opening weekend records including last year's Moana, which opened with $82 million over the five-day holiday, the second largest of all-time. This weekend the studio debuts the latest Pixar feature, Coco, which has already become the largest single release in Mexico and looks to make an impact domestically this weekend. Coco will be opening in 3,987 locations starting Wednesday, with industry estimates anticipating a five-day opening in the $55-60 million range. This would be enough to challenge the studio's The Good Dinosaur for the fifth largest five-day Thanksgiving opening ever and based on the data we're looking at we're expecting it to go even higher. IMDb page view data shows Coco surging ahead of titles such as Good Dinosaur, Sing and even Moana leading up to release.
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